Growing trees with Flash

Randomised tree patterns drawn recursively in Flash

An Flash experiment in drawing randomised tree-like patterns in response to a user-click. The pattern drawing routines are recursive, so each branch of the tree self-generates additional branches as it approaches maturity.

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Welcome

Art & Soul is a design and new media company based in East Yorkshire, UK. Our staff comprises a small team of talented artists, designers and programmers with expertise in graphic design, illustration, web site and web application development.

Core business activities include corporate identity design and brand development, web site design and build, and the development of bespoke web applications. We can also provide technical and e-marketing consultancy and training, illustration, photography and printed materials.

The company was established back in 1999, so we’re no fly-by-night outfit. We do occasionally fly by the seat of our pants, but that’s how it is at the cutting edge!

Shiny New Website For Seven Seas

This morning we launched the Shiny School website for Seven Seas, the UK’s largest vitamins and natural supplements supplier. The site is the focus of a campaign to promote healthy eating among children aged from 6 - 12, which is being run in association with Haliborange, one of Seven Seas’ leading cod liver oil brands.

The Seven Seas Shiny School website

Our development of the website was completed in just a few days using WordPress as the underlying engine and content management system. We built a completely bespoke WordPress theme from the ground up based on a design visual supplied by global agency McCann Erickson. WordPress comes off the shelf with an extensive set of functionality that can be easily extended with various plug-ins, making it a very cost effective framework for certain web applications.

With the WordPress CMS in place, the maintenance and ongoing content management was handed over to JCPR who are running the Shiny School campaign. It is hoped that the campaign will engage kids and parents, and to encourage participation the website is linked with a Shiny School YouTube channel and Shiny School Flickr group. Using tools provided by the WordPress CMS the site moderators can easily incorporate photographic and video content contributed by children and parents taking part in the activities and initiatives promoted as part of the Shiny School campaign.

More from the blog…

Catch Up On The Buzz 15th April 2009 @ 8:59 pm

Meet Buzz, our newest staff member! Buzz has come all the way from Bleep Labs in Austin, Texas. Still a…

Another Cool Product 7th April 2009 @ 7:50 pm

Here’s another quick turnaround flier for Shave Ice. This time it’s a six page third A4 flier extolling the virtues…

Web Design For Designer Cakes 3rd April 2009 @ 7:58 pm

Wedding and celebration specialists The Cake Room have finally got a website. Launched this afternoon the site features a number…

Flash CoverFlow For St. Stephen’s 2nd April 2009 @ 7:37 pm

St. Stephen’s is Hull’s (relatively) new flagship shopping centre. They have recently launched their new website with front-end design by…

Why Are We Different?

Look at the web site of any graphic design or web development company and you’ll find earnest assurances of their passion and commitment to customer service. In that respect we’re all alike, but what they don’t tell you is whether they outsource the technical stuff to the lowest offshore bidder, or whether the web site they “designed” for you is based on the same set of royalty-free templates they roll out to all their clients.

At Art & Soul we design everything from scratch based on our understanding of the client’s particular need. We create our own artwork and we write our own code. We understand what we’re doing, so we don’t have to hide behind buzz-words and jargon when we explain to clients how things work, or why we recommend a particular approach. And unlike some competitors, we won’t tailor your requirement to suit our solution. Here at Art & Soul we do things very much the other way around.

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