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Shiny New Website For Seven Seas
This morning we launched the Shiny School website for Seven Seas, the UK’s largest vitamins and natural supplements supplier. The site is the focus of a campaign to promote healthy eating among children aged from 6 - 12, which is being run in association with Haliborange, one of Seven Seas’ leading cod liver oil brands.
Our development of the website was completed in just a few days using WordPress as the underlying engine and content management system. We built a completely bespoke WordPress theme from the ground up based on a design visual supplied by global agency McCann Erickson. WordPress comes off the shelf with an extensive set of functionality that can be easily extended with various plug-ins, making it a very cost effective framework for certain web applications.
With the WordPress CMS in place, the maintenance and ongoing content management was handed over to JCPR who are running the Shiny School campaign. It is hoped that the campaign will engage kids and parents, and to encourage participation the website is linked with a Shiny School YouTube channel and Shiny School Flickr group. Using tools provided by the WordPress CMS the site moderators can easily incorporate photographic and video content contributed by children and parents taking part in the activities and initiatives promoted as part of the Shiny School campaign.
- Rich Bos says…
18th May 2009 @ 9:11 pmCool site you guys have created there.
I'll second (and third) any push for Wordpress, it's a great platform.
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Subscribe »Why Do We have A Blog?
There are several very good reasons why we have incorporated a blog into our web site. It’s relatively simple to do after all.
- A blog is great tool for quickly adding new content to a web site. We chose WordPress, and its ease of use means we are more likely to keep updating the site on a regular basis, whenever one of us has ten minutes to spare.
- Visitors like fresh content. Keeping the site updated will encourage people to come back again and again. It all helps when building an online presence and winning customer mindshare.
- Search engines like fresh content too. As long as we keep it relevant it all counts towards ratings.
- We’re creative types, and blogging is form of self-expression. When we’ve got something to say it won’t do to bottle it up.
- We’re good at what we do, and blogging about it is way of proving it to the world.
It all makes sense doesn’t it. Perhaps you should have a blog on your web site. Don’t think about it for too long though - give us a call…