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Archive for March 2009

We Don’t Usually Cut Corners But…

IT services and products supplier Contrac came back to us to freshen up their sales folder which we first designed for them a few years back. They wanted an informal feel based on their corporate bluey-green.

The Contrac IT Source folder and inserts - a friendly little number with pocket and inserts die-cut at a jaunty angle.

The Contrac IT Source folder and inserts - a friendly little number with pocket and inserts die-cut at a jaunty angle.

The folder is die-cut using a custom cutter with pocket at a jaunty angle to match the four die-cut inserts. The four inserts stack up in the folder pocket, with titles set across the corners and each cut slightly smaller than its sibling.

 

Design On The Fly

Shave Ice are at Northern Restaurant & Bar 2009 this week, a trade show for the hospitality industry. They are promoting their new CE certified ice shaving and blending machine to the bar and cocktail market. It was all a bit last minute but they needed a flier to hand out at the exhibition. The brief came in last Wednesday and we had artwork out of the door for Thursday afternoon.

The flier we designed for Shave Ice to promote the Hatsuyuki SB-20N at Northern Bar & Restaurant 2009.

The flier we designed for Shave Ice to promote the Hatsuyuki SB-20N at Northern Bar & Restaurant 2009.

The whole process went smoothly. In just 48 hours we produced initial visuals, sourced illustration and commissioned photography. Minimal art direction was required on the shoot and with a spot of post processing the images were dropped into final artwork and the files went off to print without a hitch.

Cool!

 

Moving In & Moving On

We’ve moved!

It feels as though the dust has only just settled since our last move from Hessle, and here we are on the move again. This time we’re just around the corner, so we’re still in Brough. I’ll update the contact page on the website shortly once we’ve got a GPS reference and decent shot of the outside of the building.

Moving Office from Jim Wardlaw on Vimeo.

We are now upstairs at The Picture Box on Station Road. Jim had the presence of mind to rig up his iPhone on coat stand and grab some time lapse footage of us setting up the gear on Thursday. The last few things were cleared out of the old place on Friday morning, and with no phone line in until this morning we were left at a loose end on Friday afternoon. Fortunately our new location is midway between (and a not even a stone’s throw from) two of Brough’s three hostelries, so we took the opportunity to give Dan a good send off. After seven years and at least as many beers we wish him all the best in his new job.

Why Do We have A Blog?

There are several very good reasons why we have incorporated a blog into our web site. It’s relatively simple to do after all.

  1. A blog is great tool for quickly adding new content to a web site. We chose WordPress, and its ease of use means we are more likely to keep updating the site on a regular basis, whenever one of us has ten minutes to spare.
  2. Visitors like fresh content. Keeping the site updated will encourage people to come back again and again. It all helps when building an online presence and winning customer mindshare.
  3. Search engines like fresh content too. As long as we keep it relevant it all counts towards ratings.
  4. We’re creative types, and blogging is form of self-expression. When we’ve got something to say it won’t do to bottle it up.
  5. We’re good at what we do, and blogging about it is way of proving it to the world.

It all makes sense doesn’t it. Perhaps you should have a blog on your web site. Don’t think about it for too long though - give us a call…

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