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Another Cool Product
Here’s another quick turnaround flier for Shave Ice. This time it’s a six page third A4 flier extolling the virtues of their flagship product Hawaiian Ice® to prospective customers. The flier design follows the theme of previous materials we have produced for Shave Ice, focussing on the Hawaiian ice® brand we developed for them. The product illlustration takes centre stage on the inner spread of the leaflet demonstrating the Hawaiian Ice® profit model. The raw material costs are just 11p per serving for the flower cup and straw spoon, and 22p for the flavour syrups. With a recommended retail price of £2 each portion of Hawaiian Ice® sold represents a typical gross profit margin of 83.5% for the retailer.
Design On The Fly
Shave Ice are at Northern Restaurant & Bar 2009 this week, a trade show for the hospitality industry. They are promoting their new CE certified ice shaving and blending machine to the bar and cocktail market. It was all a bit last minute but they needed a flier to hand out at the exhibition. The brief came in last Wednesday and we had artwork out of the door for Thursday afternoon.
The flier we designed for Shave Ice to promote the Hatsuyuki SB-20N at Northern Bar & Restaurant 2009.
The whole process went smoothly. In just 48 hours we produced initial visuals, sourced illustration and commissioned photography. Minimal art direction was required on the shoot and with a spot of post processing the images were dropped into final artwork and the files went off to print without a hitch.
Cool!
Subscribe »Why Do We have A Blog?
There are several very good reasons why we have incorporated a blog into our web site. It’s relatively simple to do after all.
- A blog is great tool for quickly adding new content to a web site. We chose WordPress, and its ease of use means we are more likely to keep updating the site on a regular basis, whenever one of us has ten minutes to spare.
- Visitors like fresh content. Keeping the site updated will encourage people to come back again and again. It all helps when building an online presence and winning customer mindshare.
- Search engines like fresh content too. As long as we keep it relevant it all counts towards ratings.
- We’re creative types, and blogging is form of self-expression. When we’ve got something to say it won’t do to bottle it up.
- We’re good at what we do, and blogging about it is way of proving it to the world.
It all makes sense doesn’t it. Perhaps you should have a blog on your web site. Don’t think about it for too long though - give us a call…