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Web Design For Designer Cakes

Wedding and celebration specialists The Cake Room have finally got a website. Launched this afternoon the site features a number of portfolio pages showing the diversity of cakes they offer, as well as background information about the company and an interactive map pulled in from the Google Maps API.

Web pages from The Cake Room’s website

The site has been a while in development, simply because the folks at The Cake Room have been so busy baking and decorating the finest party cakes in East Yorkshire. As a result the design and development of their website came fairly low down their list of priorities. The absence of an online presence meant that prospective customers trying to track them down in Google were clicking through to our own site.

The case study elsewhere on our own website covering the corporate identity we designed for The Cake Room has been achieving high rankings, driving their customers to us in the search for contact details. Hopefully the website will now top ours in Google searches, and the busy bakers will be even more so as a reult!

The Cake Room web site can be visited at www.thecakeroom.co.uk. Don’t forget to tell ’em we sent ya!

Why Do We have A Blog?

There are several very good reasons why we have incorporated a blog into our web site. It’s relatively simple to do after all.

  1. A blog is great tool for quickly adding new content to a web site. We chose WordPress, and its ease of use means we are more likely to keep updating the site on a regular basis, whenever one of us has ten minutes to spare.
  2. Visitors like fresh content. Keeping the site updated will encourage people to come back again and again. It all helps when building an online presence and winning customer mindshare.
  3. Search engines like fresh content too. As long as we keep it relevant it all counts towards ratings.
  4. We’re creative types, and blogging is form of self-expression. When we’ve got something to say it won’t do to bottle it up.
  5. We’re good at what we do, and blogging about it is way of proving it to the world.

It all makes sense doesn’t it. Perhaps you should have a blog on your web site. Don’t think about it for too long though - give us a call…

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