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Flash CoverFlow For St. Stephen’s

St. Stephen’s is Hull’s (relatively) new flagship shopping centre. They have recently launched their new website with front-end design by our good friends at Bryce Mennell.

The Only Verdict

Rear entrance to St. Stephen’s shopping centre in Hull city centre.

The website is driven by Vicinitee Retail, a content management system (CMS) used by several shopping centres and retail parks. The website design features an iTunes style CoverFlow widget which allows users to scroll through the logos of the various retail brands represented within St. Stephen’s, clicking through to the corresponding store’s web pages.

We were called in to provide the Flash expertise. The basic coverflow application was provided by a royalty free Flash component. Although the component was developed to be user-configurable it didn’t fully support dynamically generated content out of the box.

St. Stephen’s Homepage with iTunes style CoverFlow widget

After a bit of hacking we persuaded the Flash component to accept a fully dynamic data source, proving once again that we are East Yorkshire’s go-to guys when it comes to tricky Flash problems!

Why Do We have A Blog?

There are several very good reasons why we have incorporated a blog into our web site. It’s relatively simple to do after all.

  1. A blog is great tool for quickly adding new content to a web site. We chose WordPress, and its ease of use means we are more likely to keep updating the site on a regular basis, whenever one of us has ten minutes to spare.
  2. Visitors like fresh content. Keeping the site updated will encourage people to come back again and again. It all helps when building an online presence and winning customer mindshare.
  3. Search engines like fresh content too. As long as we keep it relevant it all counts towards ratings.
  4. We’re creative types, and blogging is form of self-expression. When we’ve got something to say it won’t do to bottle it up.
  5. We’re good at what we do, and blogging about it is way of proving it to the world.

It all makes sense doesn’t it. Perhaps you should have a blog on your web site. Don’t think about it for too long though - give us a call…

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