Client: The Cake Room
Project: Branding & Corporate Identity

The Cake Room produce bespoke wedding and celebration cakes. Each cake is designed, baked and decorated to the customer’s specification at their high profile bakery and retail premises. We developed a brand identity for their launch in September 2007. The management brought a wealth of baking experience and family tradition to the business, yet they wanted a very up-to-date image. Another key part of their offering was the bespoke nature of the product. The final design incorporated a hand lettered logotype. Read more in our case study Putting The Icing On The Cake.

Client: Shave Ice (UK) Ltd
Project: Corporate Identity

Seeing the success of shaved ice across the USA and Asia inspired father and son team James and Tom Guthrie to bring the product to the UK and European markets. We worked with them to develop a corporate identity for Shave Ice (UK) Limited, and also a brand image for the first of their product offerings Hawaiian Ice^®. The corporate identity reflects their very business-like approach, whilst imparting the cool (pun intended of course) and fun nature of the product range. The logo graphic alludes to the process of creating the snow-like shaved ice from pre-frozen ice cubes.

Client: Mark Kensett Photography
Project: Corporate Identity

Photographer Mark Kensett spent several years as a founding partner in a successful commercial studio, but struck out on his own in 2007 to concentrate on more community and travel based projects. Mark is a creative thinker with strong visual sensibilities. As a result he brought clear direction to the project and we were quickly able to devise a strong, iconic logo and identity for him. Crisp and clean type complements the unusual use of colour. Graphical elements suggest the technical aspects of photography while the heart device proclaims Mark’s passion and heartfelt commitment to photography and his approach to business.

Client: Shave Ice (UK) Ltd
Project: Hawaiian Ice^® Branding

Hawaiian Ice^® is the flagship product of Shave Ice (UK) Limited consisting of delicate snow-like shaved ice doused in fruit-flavoured syrups. The business model relies on selling through independent traders so a strong brand image is of utmost importance, adding value to a product that is very simple and economical to make. Conceptually the product is new to European consumers. The challenge was to differentiate from existing slush-based products and create a cooler, more grown-up brand image. The product itself always features prominently, playing up its native visual appeal, and providing a bold cue for would-be purchasers.

Client: Element Interactive
Project: Corporate Identity

This start-up interactive media company was formed in 2005 in response to new DVD authoring technology. The company develops highly complex interactive DVD products, with best-selling titles including Beat The Intro, Test The Nation and Gary Lineker’s Football Challenge. At the heart of the corporate identity is the three-branched logo alluding to the three founders’ key skills - software development, motion graphics, and interactive media design. On another level the logo graphic is reminiscent of an atomic model of an element from the periodic table, echoing the company name which is rendered in custom-drawn hi-tech font.

Client: The Picture Box
Project: Corporate Identity & Branding

The Picture Box moved into specially refurbished studio premises in early 2007. We were asked to develop a corporate identity and brand image which would also be used as signage for the new studio. Contemporary and dynamic themes run throughout principal photographer Justine McMillan’s portfolio of work, and it was important that these themes were evident in the corporate identity. It was also important that the design was sympathetic to the feminine bias in her customer base, which historically has been mums commissioning portraits of their children, and brides-to-be arranging their weddings.

Client: Kyoob Space
Project: Corporate Identity

Kyoob Space is a modular building contract hire and fleet management company, originally formed as the smaller sister company to the now defunct Kyoob Building Systems. We originally developed the Kyoob “blocks” logo as part of a branding exercise for the launch of Kyoob Building Systems whose innovative modular building design was set to revolutionise the construction industry. Kyoob Space was set up as an offshoot to the company to manage the lease and hire of the cabins. Since the demise of its sister company, Kyoob Space has gone from strength to strength whilst retaining an almost identical identity design to its ill-fated sibling.

Client: Althos Holistic Therapies
Project: Corporate Identity

Althos started life as a home-based therapeutic massage and aromatherapy business. The target market was middle-aged, middle-class and female, so we designed a corporate identity which featured a logo comprising soft and elegant letter forms. The leaf motif alludes to a natural and holistic approach, and the colour scheme reinforces feminine associations while suggesting clinical and healthcare values. Despite this early positioning, the majority of work now undertaken by proprietor Julie Harmer is providing sports massage to professional Rugby Union team Newport Gwent Dragons – a far cry from pampering ladies of leisure!

Client: YHGSA
Project: Corporate Identity & Branding

The Yorkshire & Humber Global Schools Association is a charitable and educational organisation working in schools throughout the Yorkshire and Humber region. We were commissioned to develop a corporate identity to encapsulate the organisation’s core values of global diversity, partnership and equality. The client’s original suggestion to somehow incorporate a globe inspired the use of green and blue within a circular form. In 2007 the client came back to us with a brief to refresh the design. We retained the colour scheme and key elements, devising a softer and more freeform graphical identity to take the organisation forward.

Client: Rattlefish
Project: Corporate Identity & Branding

Rattlefish is a four piece indie rock band playing the pub and function circuit in Hull and East Yorkshire. The band members were keen to market themselves professionally in pursuit of more lucrative function bookings, so we developed a brand identity for them. As well as the Rattlefish logo which incorporated the band’s name in the shape of a fish, we developed a range of imagery to use across various materials and merchandise. The result communicates the energy of their live performances and their tongue-in-cheek outlook, both key to the success of a party band.

Client: Neptune Renewable Energy
Project: Corporate Identity

The Marine Renewable Research group at the University of Hull is at the forefront of research into harnessing tidal energy. Neptune Renewable Energy is a consortium of investors and academics, set up to commercialise tidal power technology developed at the University.

As well as providing a commercial umbrella under which to promote a number of prototype devices, the corporate identity helps the company present a professional and business-like front to potential investors and sponsors.

Client: Voluntary Action Barnsley
Project: Branding & Corporate Identity

Barnsley Community and Voluntary Network is a partner organisation of LSP One Barnsley. BCVN provides support for community and voluntary groups within the Barnsley area. To work effectively as an umbrella for a huge and disparate variety of smaller groups and projects, it was felt that BCVN needed a strong, coherent identity. Change and co-operation were key to BCVN’s message. The pink challenges preconceptions about the strong working class traditions which stem from Barnsley’s long history of mining and heavy industry. The “pushing men” motif represents a diverse community working for a common purpose.

Client: Midday Contracts
Project: Corporate Identity

A well established supplier and fitter of contract flooring, Midday Contracts set out to reposition the business to take advantage of their other areas of expertise. As well as upholstery and soft furnishings, they also offer a design service and were keen to develop the lucrative contract maintenance side of the business. Before embarking on a marketing campaign, the company asked us to design a corporate identity. The chosen design presents a softer, more contemporary image of the company than their previous home-grown efforts which had a more industrial feel.

Client: Northen Access Floors
Project: Corporate Identity

Northern Access Floors have become one of the region’s leading suppliers of raised access flooring. They were so pleased with our work when we developed their web site that they later came back and asked us to redesign their corporate identity. Rather than a radical redesign, all that was required was a freshening up. We introduced a more modern typeface and colour scheme, tidying up the graphical elements in the process.

Client: Graphics 4
Project: Logotype

Graphics 4 is well established reprographics and digital print company. When it came to reinventing the company’s image they had the technology and aesthetic sensibilities to do most of the work themselves. However they approached us for assistance with the development of a logotype which they could use as a branding device across a wide range of materials. The letterforms were inspired by a number of high-tech fonts, which were rendered at high resolution with a highly-reflective surface. We then supplied artwork to various specifications which G4 could make use of themselves.

Client: Jesmond Engineering Ltd
Project: Corporate Identity

Jesmond Engineering approached us as a start-up looking for a corporate identity which would reflect the highly technical nature of their work. As suppliers of structural analysis services to the aerospace industry the company’s image had to suggest professionalism and reliability.

Materials are weakened by drilling, and the forces exerted on fixings quickly turn these into critical stress points where cracks develop. The modified letter “o” in the Jesmond logotype alludes to this common fatigue problem, as well as suggesting a banking aircraft in flight.

Client: OSC Technologies
Project: Corporate Identity

OSC Technologies is a project management company specialising in modular building construction projects. The company’s approach was very much geared towards taking advantage of the rapid deployment that is possible with modular building methods. They were also keen to establish a reputation for using innovative technology and materials.

Client: Apple Tree Developments
Project: Corporate Identity

Property developer Apple Tree Developments is a start-up company founded by two brothers in late 2008. The client had a fairly clear idea of their requirements – an identity which incorporated a simple, no nonsense rendition of an apple tree.

Client: G. F. Lovell Ltd
Project: Corporate Identity & Logo

With over 100 years in the confectionery business, it was no surprise that this client’s existing corporate identity was very traditional. Stationery was rather staid-looking, with their logo foil-blocked onto a yellow-cream stock.

We redesigned the logotype using a friendlier font, while retaining the heart motif as an essential branding element. Brighter, more modern colours were used and their new stationery was printed on a brilliant white paper to maximise visual impact.

Client: Art & Soul
Project: Software Branding

vLearner is a web application we are developing in-house which provides a virtual learning environment specifically designed to meet the needs of primary schools. Working closely with a local IT consultant and a number of early adopters, the software will undergo final beta-testing in early 2009.

Client: Element Interactive
Project: Interactive DVD & Games Branding

Gamebox was a speculative venture to develop an umbrella brand for a series of simple interactive games. Initially the games were to be rolled out on interactive DVD, followed up later with releases for other platforms.