“it is a rare thing to see well presented corporate literature”
Hallmark Plants Brochures

Client: Hallmark Plants Ltd
Project: Mini Brochures
Disciplines: Design, Art Direction & Photography

Hallmark Plants is the UK distributor for a range of quality Italian shrubs, trees, exotics and topiary. We produced a suite of six page leaflets to support their Spring 2007 marketing campaign. We organised a photography shoot on location at their nursery in Lincolnshire, where the large plant specimens and topiary made for some excellent subject matter.

iHealth NHS Hull NRT Literature

Client: iHealth, NHS Hull
Project: NRT Literature
Disciplines: Design

As part of an ongoing NHS campaign targeting smokers in Hull and East Yorkshire, we produced a series of leaflets, posters and giveaways promoting the availability of free nicotine replacement products. Our approach was to make the design simple, straightforward and accessible. The literature was well received by the client, and a direct mailing resulted in a higher than expected level of response.

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Hawaiian Ice POS

Client: Shave Ice (UK) Ltd
Project: POS Posters & Exhibition Fliers
Disciplines: Design, Illustration & Photography

Shave Ice launched Hawaiian Ice® in late 2008. We designed banner stands and marketing fliers for their stand at the Leisure Industry Week exhibition in September. We used bright, bold colours inspired by the product itself, and drew upon the extensive portfolio of imagery from various photography sessions we had commissioned on their behalf throughout the year. We also designed a pair of point of sale posters for inclusion in a franchisee starter pack.

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Tranfield Foods posters and inserts

Client: Tranfield Foods
Project: Posters, Folders & Product Information Inserts
Disciplines: Design

Based in Hull, Tranfield Foods is a leading supplier of quality meat products to the foodservice industry. They asked us to design posters to promote their burger and sausage ranges through fast-food outlets, as well as a sales folder and inserts carrying product information. Product specifications were subject to change, so we designed a number of base sheets which the client could update and overprint in-house using a simple word-processor document template which we supplied.

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Hawaiian Ice Point Of Sale Stickers

Client: Shave Ice (UK) Ltd
Project: Point Of Sale Stickers
Disciplines: Design, Copy Writing, Illustration

With a product like Hawaiian Ice®, the brand identity is the key to success. Shave Ice asked us to produce a range of point of sale stickers for inclusion in the various packages offered to vendors. We pitched a number of visual and textual concepts. Half a dozen were chosen and were worked up to artwork to be produced as die cut self-adhesive vinyl stickers. We used imagery which draws heavily on the surfing and beach culture which underpins the Hawaiian Ice® brand.

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Midday Contracts

Client: Midday Contracts
Project: Brochure
Disciplines: Design, Art Direction & Photography

Our approach with the Midday Contracts brochure was to keep it simple. The level of copy was kept to a minimum, leaving the imagery to do most of the talking. We spent a day with the client, visiting various locations where they had carried out work which included flooring, upholstery, curtains and soft furnishings. The resulting photography was used to great effect in the brochure to illustrate different facets of the client’s expertise.

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Voluntary Action News

Client: Voluntary Action Barnsley
Project: Quarterly Newsletter
Disciplines: Design & Magazine Layout

Voluntary Action Barnsley asked us to design a glossy full colour newsletter for quarterly production. The client had been inspired by a similar project run by another public sector organisation, but wanted us to “do it better”. We came up with a simple clean design that would support both text heavy articles as well as picture-led stories. We produced several editions of the newsletter, establishing a consistent house style after which the production was handed over to a the client’s printing company.

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The Cake Room

Client: The Cake Room
Project: Wedding Cake Brochure
Disciplines: Design & Copy Writing

The Cake Room required a simple brochure to promote their range of designer wedding cakes. The brochure was to be used at wedding fairs, in-store and as a mail out response to direct enquiries. The brochure featured a number of their flagship cake designs.

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Kyoob Space Promotional Brochure

Client: Kyoob Space
Project: Brochure
Disciplines: Design, Copy Writing, Photography & Illustration

Kyoob Space asked us to produce a brochure to promote their modular building leasing and fleet management business. The brochure was based on a previous job we produced for their now defunct sister company, a modular building manufacturer. The original brochure included metallic ink, matt laminated cover and spot UV varnish to highlight the company logo.

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YHGSA Folder & Inserts

Client: YHGSA
Project: Folder & Inserts
Disciplines: Design

We followed up our design of a corporate identity with a suite of promotional materials for the Yorkshire & Humber Global Schools Association. This folder and inserts was produced for their inaugural conference, printed in two spot colours to give strong and vibrant colours. The folder pocket was die-cut using a unique profile inspired by the circular logo form.

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OSC Technologies Brochure

Client: OSC Technologies
Project: Brochure
Disciplines: Design & Copy Writing

We designed a general purpose four page A5 brochure for OSC Technologies. Their corporate identity colours were carried through in the bold complementary colour scheme, reflecting the company’s innovative approach to construction projects. Due to the client’s strong relationship with its partners we were able to access a range of high quality imagery from their various suppliers.

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Bitteswell Montessori Promotional Items

Client: Bitteswell Montessori Day Nursery
Project: Promotional Literature
Disciplines: Design

Having developed a corporate identity for the nursery several years ago, we were approached again to produce a range of leaflets and a folder which could be used to promote a number of new services on offer. The nursery’s corporate warm yellow and other primary colours featured prominently, and stock photography was used to create a very positive “lifestyle” feel throughout.

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Barnsley Community Voluntary Network Brochure

Client: Voluntary Action Barnsley
Project: BCVN Taken For Granted Booklet
Disciplines: Design & Photography

Following the success of the Barnsley Community and Voluntary Network as an co-ordinator of funding for voluntary sector projects and organisations, it was decided to produce a booklet detailing some of the many “good news” stories. Taken For Granted was a 28 page covered volume in square format. It featured summaries of grant-funded projects alongside illustrative photographs. Copies were sent to government ministers and civic dignitaries as well as being distributed at grass roots level as an inspirational resource.

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The Picture Box - Promotional Items

Client: The Picture Box
Project: Promotional Items
Disciplines: Design & Copy Writing

Wedding and portrait photographers The Picture Box require a steady stream of promotional literature. We have produced leaflets, mailers, price lists and gift vouchers for them, helping to build a strong brand through the consistent application of their corporate identity which we also created for them.

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Hull City Council

Client: Hull City Council
Project: Information Leaflet
Disciplines: Design

We have produced a number of leaflets for Hull City Council, promoting community issues and activity programmes. The council’s corporate identity guidelines are rigourously applied to all their publications. To produce stand-out design within the constraints can be quite a creative challenge.

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Northern Access Floors Promotional Brochure

Client: Northern Access Floors
Project: Sales Brochure
Disciplines: Design

In their pursuit of new business, Northern Access Floors required a brochure for a direct mail campaign. Having already produced their web site we had established a style the client liked. This also meant we had the copy and imagery necessary to make the production of a brochure a relatively swift and simple process.

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Hull Youth Council - Poster Magazine

Client: Hull Youth Council
Project: Educational Literature & Poster Magazine
Disciplines: Design & Illustration

Hull Youth Council are heavily involved in educating young people about contraception and sexual health. We produced a handout flier and a poster format magazine which confronted many of the issues in a quirky and entertaining way. Young people were involved in some of the initial conceptual work, and the finished pieces included quizzes, cartoons and puzzles as well as factual information.

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Glasstint Promotional Brochure

Client: Glasstint (Northern) Ltd
Project: Brochure & Leaflets
Disciplines: Design, Copy Writing, Art Direction & Photography

Glasstint supply and fit window films for a variety of architectural and automotive applications. Having worked with them on refreshing their corporate identity we were asked to design a general brochure as well as a series of leaflets promoting the different applications of their products.

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Ratlefish Promotional Items

Client: Rattlefish
Project: Promotional Materials & Merchandise
Disciplines: Design & Illustration

Indie rock party band Rattlefish proactively promote themselves through their web site and at gigs around the region. We have produced a range of promotional items for them, including posters, fliers, CD packaging, tee-shirts and badges.

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Brahm Poster Illustrations

Client: Brahm
Project: Poster Illustrations
Disciplines: Illustration

We were commissioned by Brahm to produce a series of illustrations as part of a marketing campaign for one of their clients. The “Pizza Meets Prada” campaign promoted a recently refurbished bistro in Leeds, and targeted young, fashion-conscious professionals looking for a city-centre bar venue where they could meet and eat. The illustrations were drawn using supplied reference material of posed models and interior location shots.

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Consortium Brochure

Client: Corporate Communications (Hull)
Project: Annual Report
Disciplines: Design & Information Graphics

PR consultancy Corporate Communications asked us to design and layout a booklet for Consortium Hull, a group of not-for-profit companies in conjunction with +venture, Hull’s social enterprise development service. The document presented the findings of a study into the social enterprise sector in Hull. The resulting A4 report was 48 pages in length and featured several tables and graphs to illustrate findings.

Graphic Design For Print

This truly is the digital age, and we can all do amazing stuff with computers. But in a time when colour print has never been cheaper and everyone carries a camera it is a rare thing to see well presented corporate literature. It’s easy enough to knock out a flyer in Word and paste in a few photos from a cameraphone – you can do that yourself. Which is exactly why a well designed and printed leaflet, or brochure, or stationery, will set you head and shoulders above your competition.

At Art & Soul we know how type works. We understand colour, form and composition, and we have an eye for a great image. We know about different types of paper and what happens when ink is applied. We understand how different printing processes work and how to prepare artwork to achieve the best results from them. But most importantly we use great graphic design to help communicate your message, not obscure it.

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