Redevelopment of corporate identity to bring an established
confectionery brand up to date. The previous stationery was very
traditional, printed on cream stock with foil blocked logo. The
logotype was redesigned using a friendlier typeface while retaining
the heart motif as an essential branding element. Brighter, more
modern colours were used on a clean white stock to maximise visual
impact.
Lovells have been making confectionery for over 100 years. |
