Initial pack design created for ground
breaking new microwaveable product. The product offer was unique and
the glowing
reds and yellows gave the pack high visibility in the freezer
cabinet. Friendly informal typography emphasised the quick and easy
nature of
the product. Pack shots were taken by Imagen Photography, and
helped to communicate the wholesome quality food values to the shopper
in store.
Marr Foods was one of the UK’s leading independent seafood producers,
until the company was aquired by Youngs Bluecrest in 2003. |
